UBS has upgraded PLDT Inc's share rating from Neutral to Buy, maintaining a price target of PHP 1,500.00. Analyst John Te highlighted positive operational developments, including market share gains in mobile and increased postpaid broadband subscriptions, despite moderate sector spending. PLDT's strong gross profit margin of 72.4%, attractive P/E ratio of 8.5x, and a consistent dividend yield of 5.3% make it appealing to investors, particularly in a challenging economic environment.